Women regularly receive performance feedback that seems contradictory: some are told they need to “be tougher” but also to “not set expectations so high.” Or to “be more decisive” but also to “be more collaborative.” There seems to be a choice for women between being RESPECTED and being LIKED. To manage this conflict women are taught to downplay femininity, or to soften a hard-charging style, or to try to strike a perfect balance between the two. So there is this balancing act that women need to master to get to the top - this video shows you how.
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